Peyton Manning receives craft beer package

by Paul Raymond | Posted on Wednesday, February 10th, 2016

It seems like one organization wasn’t too happy about Peyton Mannings decision to drink a lot of Budweiser after Super Bowl 50. The Brewers Association wanted Peyton to try something fitting of his career so they sent him a craft beer care package.

After the Super Bowl, Manning told CBS reporter Tracy Wolfson: “I’m going to drink a lot of Budweiser tonight … I promise you that.”

In response, the Brewers Association felt the future hall of famer deserved beer that may be more appropriate.

“Wouldn’t he rather have a beer more fitting of his superstardom; maybe a beer that more closely represents the Bronco’s status as an underdog? That’s what we believe small and independent craft brewers represent,” the CraftBeer.com staff wrote Thursday.

So the BA staff sent a care package and a congratulatory letter to Manning for his Super Bowl victory. (Denver Post)

craftbeer

That’s a nice little care package of ten beers there, especially if you’re into craft beers. Here’s the actual list of what Peyton received:
• Apricot Blonde from Dry Dock Brewing Co. (Aurora)
• Craft Lager from Upslope Brewing Co. (Boulder)
• Colorado Kolsch from Steamworks Brewing Co. (Durango)
• Mojo IPA from Boulder Beer Co. (Boulder)
• Sawtooth Ale Nitro from Left Hand Brewing Co. (Longmont)
• Graham Craker Porter from Denver Beer Co. (Denver)
• Black Bavarian from Sprecher Brewing Co. (Glendale, Wis.)
• Racer 5 IPA from Bear Republic Brewing Co. (Healdsburg, Calif.)
• Samuel Adams Boston Lager from Boston Beer Co. (Boston)
• Session Premium Lager from Full Sail Brewing Co. (Hood River, Ore.)

It’s definitely a nice idea for the craft beer industry to do this. With the industry becoming more and more popular why not try to get one of the NFL’s master promoters involved. Regardless if Peyton speaks about his package or not the industry has gotten a nice promotional boost.

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