Cubs opening bar at O’Hare
The Chicago Cubs are looking to take advantage of their brand and opening up a shop at Chicago O’Hare International Airport. Only thing is it’s not a Cubs themed retail store like you’d assume, it’s a bar. The team reached a licensing agreement with the cities Department of Aviation and with that the former O’Hare Bar and Grill becomes the The Cubs Bar and Grill next Tuesday.
The Cubs have reached a licensing agreement with the city’s Dept. of Aviation and HMSHost to open “The Cubs Bar & Grill” in Terminal 3 of O’Hare Airport.
The new sports bar, formerly the O’Hare Bar & Grill, will open next Tuesday with a Cubs-themed menu throughout the day from 6 a.m to 9 p.m. More than 20 beers also will be available along with other liquors and wines. The facility will have a replica Wrigley Field marquee at its entrance as well as Cubs memorabilia in its decor. Patrons will be able to purchase Cubs souvenirs as well. (Chicago Sun-Times)
This is actually a pretty cool idea and I’m sure many teams will start to looking to take advantage of their popularity in this way, especially the teams with iconic brands.
In my opinion, the coolest part of this is having a Wrigley Field marquee replica at the entrance. So from now on even if you can’t make your way to Wrigley while stopping through you can still get a taste of what it’s like.